Looking Back on 10 Years of CBT News
2022 marks the 10th anniversary of CBT News, the largest source of news and content for the automotive industry. CBT aired his first newscast on December 2, 2012 and has delivered news, trends, best practices and great interviews with many of the people who make this industry great.
In fact, CBT News has conducted over 5,000 exclusive interviews over the past decade, viewed by more than 1 million people. In light of this achievement, the CBT production team has put together a two-part retrospective featuring the most notable people on the network and their interviews.
We would also like to thank all those who have supported us and enabled us to provide news and information to help us run our dealerships better.
And a big thank you to our advertising partners who continue to believe in our mission, and to our loyal subscribers who have supported us with their feedback and suggestions. I look forward to hearing from you. So, from our family to yours, I wish everyone a happy and healthy New Year!
Colin Carrasquillo: The Importance of First Party Data for Marketing Teams
From the end of the year through 2023, the marketing team will need to work effectively with dealers to keep customers engaged. Digital at Nielsen, Dodge, Chrysler, Jeep, Ram Colin Carrasquillo, his marketing manager, sees his dealership marketing efforts at Inside Automotive today, first party The importance of understanding his data This section explains. read more
Tips and Tricks to Make Your Used Car Dealer Stand Out Online
The pandemic era has changed the landscape of many markets, especially the used car market. According to eLEND research, “almost 80% of auto dealers said the pandemic has accelerated their adoption of digital paths to purchase, and 90% expect to continue or accelerate digital retail at their dealerships. Unprecedented times have driven independent dealers to make more deliberate use of digital technology than ever before. Whether sourcing used vehicles through online wholesale platforms or leveraging digital retail to allow consumers to begin the car-buying process online. read more
5 Marketing KPIs Every Auto Dealer Should Measure and Track
The automotive industry is in flux and is likely to experience even more upheaval over the next six months. Small businesses like car dealerships need to keep up with these changes by measuring what they see and adapting. Marketing KPIs (Key Performance Indicators) are his one way of determining if dealers are on the right track. read more
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