2023 Kia Niro Hybrid vs. 2023 Toyota Prius Comparison

Both the Kia Niro and Toyota Prius have been redesigned from the ground up for 2023, resulting in dramatically better looks. The Niro gets an ultra-modern look with cool contrasting aero blades and a dramatically updated cabin. The Prius, once known for its dowdy looks, is now sexy with a sleek new body.

But at heart, both cars are attractive because they are practical hybrids. Let’s see how they stack up. A quick note: both are available as plug-in hybrids, and the Niro as a pure electric vehicle. This comparison focuses on hybrid options.

2023 Kia Niro Hybrid

The Kia Niro is all-new for 2023 with a cool new look with a contrast-colored aero panel on the rear. Niro is a full range available as hybrid, plug-in hybrid and electric vehicle. The 2023 Niro Hybrid uses a 1.6-liter four-cylinder engine paired with a lithium-ion battery and an electric motor. Combined, they produce 139 horsepower. Kia is selling his Niro five grades for 2023 starting at his $26,590.

Kia Niro Hybrid Highlights

There is room in almost all dimensions: The Prius beats the Niro in one measure for passenger cars. Front seat legroom is sufficient in both cars for most driver needs. However, the Niro has significantly more headroom in both rows, shoulder room, and rear-seat legroom. If he’s over 6 feet tall, or if you carry tall people on a daily basis, the Niro is perfect for you.

Quality cabins: Both cars are new designs and neither cabin looks outdated. But Kia’s designers have been doing better lately, and the Niro reflects that. The dashboard looks like a luxury car, especially with optional dual 10.25-inch screens for the instrument cluster and infotainment system.

Smart warranty coverage: Kia’s 5-year/60,000-mile bumper-to-bumper warranty and 10-year/100,000-mile powertrain warranty remain unbeatable. It’s also a great reason to choose a car with a warranty on key parts that lasts well into the 2030s.

check of the week fair purchase price Or see the Kia Niro hybrid model on sale near me.

2023 Toyota Prius

The completely redesigned 2023 Toyota Prius (red) seen from the front while driving.

As you know, Toyota’s Prius is a hybrid car. But you may not know the 2023 Toyota Prius. With a complete redesign for 2023, a car known for its sullen looks and nerdy charm is now something to buy for its looks. The new Prius gets as good gas mileage as the old one, but it’s more fun to drive and looks a lot better. Prices start at $27,450.

toyota prius highlights

Improved fuel efficiency: Niro gets 49 mpg in combined driving. The Prius will be 57. Why buy a hybrid? The Prius wins when it comes to hybrid fuel efficiency.

More Horsepower: The front-wheel-drive Prius has 194 horsepower. All-wheel drive is 196. Niro is only 139. You’ll feel the difference when passing highways or when your journey involves a lot of hills.

All-wheel drive (AWD) available: Hybrid cars have come a long way in recent years, but the low-rolling-resistance tires that help deliver great fuel economy aren’t as grippy as we’re used to, so they’re still not the ideal cold-weather vehicle. . However, the Prius can be a decent car even where it snows regularly, thanks to its AWD option. Not provided by Niro.

check of the week fair purchase price Or see models of Toyota Prius on sale near me.


Both are fuel-efficient hybrids with similar starting prices and sizes. Each has striking new designs that range from boring to eye-catching hybrids.


The 2023 Kia Niro is closer to a compact SUV. The Toyota Prius is a 5-door hatchback. Both are available as fuel-efficient hybrids, and after their recent redesign, they look a lot cooler than anyone thought hybrids would look a few years ago. offers the longest warranty. The Prius saves fuel, makes about 60 more horsepower, and offers AWD.

Both can be good solutions, depending on your priorities.


2023 Beaniero 2023 Toyota Prius
starting price $26,590 $27,450
popular powertrain
engine 1.6 liter hybrid 4 cylinder 2.0-liter hybrid 4-cylinder
horsepower 139 hp @ 5,700 rpm 196 hp @ 6,000 rpm
torque 195 lb-ft 139 lb-ft
contagion; infection 6-speed dual-clutch AT CVT
fuel consumption 53 city/45 highway mpg Estimated total 57 mpg (city/highway undecided)
Also available PHEVs, EVs AWD
Basic warranty 5 years/60,000 miles 3 years/36,000 miles
Powertrain warranty 10 years/100,000 miles 5 years/60,000 miles
NHTSA Comprehensive Safety Assessment to be decided to be decided
Maximum number of seats Five Five
Wheelbase 107.1 inches 108.3 inches
overall length 174.0 inches 181.1 inch
width 71.9 inches 70.2 inches
height 60.8 inches 55.9 inches
diameter of rotation 34.8 feet 34.4 feet
headroom, front 40.5 inches 38.0 inches
headroom, rear 39.6 inches 36.4 inches
legroom, front 41.5 inches 43.2 inches
legroom, rear 39.8 inches 34.8 inches
shoulder room, front 56.3 inches 55.3 inches
shoulder room, rear 55.4 inches 52.8 inches
cargo volume 22.8/63.7 cubic feet 23.8/91.2 cubic feet

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