2023 Toyota Prius packs more power, but sales volume is down

As part of the redesign, Toyota is revamping its vehicle trim series in the U.S. from four to three. The company is ditching the current-generation base model L trim level and along with that lower price point, making the LE the new base model at his $28,545 starting price including shipping.

The Prius LE rides on 17-inch alloy wheels with wheel covers and features an 8-inch center-mounted touchscreen and fabric seats. It comes standard with Toyota Safety Sense 3.0, the automaker’s suite of driver assistance and safety technologies. Smaller wheels help the LE achieve a combined fuel economy rating of 57 mpg.

The mid-level Prius XLE adds 19-inch aluminum wheels, an electric cab, rain-sensing wipers, wireless charging and parking assist with automatic braking. A large 12.3-inch touchscreen and fixed glass roof are optional. The Prius XLE starts at $31,990 including shipping, but the bigger wheels drop total gas mileage to 52 mpg.

The top-level Prius Limited comes standard with larger wheels and a touch screen, heated and ventilated seats, a heated steering wheel and power liftback. The Prius Limited starts at $35,560 including shipping.

Electronic all-wheel drive is optional across the additional $1,400 lineup, according to Toyota, but when fitted as such it reduces the LE’s total fuel economy rating to 54 mpg, and XLE and Limited models to 49 mpg.

Configured with front-wheel drive, the Prius has a net horsepower rating of 194 horsepower, while the all-wheel-drive model delivers 196 horsepower from the combined engine and hybrid system.

The 2023 Prius, imported from Japan, is expected to arrive at US dealers in January.

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