As we enter 2023, there are several digital marketing trends in the automotive industry to keep an eye on. From new platforms to new strategies, here are four automotive digital marketing you need to know about in the year ahead.
1. Increased focus on customer experience
Recently, the importance of customer experience has received increasing attention. And as inflation pushes prices higher, the demand for impeccable and superior customer service, from contact to after-sales, is on the rise.
Dealers should do everything in their power to give their customers the best experience possible. why? As V12Data and his Cars.com point out, “If a consumer is happy with their experience, the result is winning new customers, retaining existing customers, and strengthening his loyalty to the brand.” , will be rewarded in the form of positive reviews and feedback.”
From customer experience surveys to carefully crafted emails and messages, dealers should do everything in their power to make their customers feel they are valued. Never have we been more empowered, and sometimes even more obligated, to ensure a positive customer experience.
For dealers looking to stay ahead of the competition, investing quality time in ensuring a superior customer experience should be at the top of their to-do list.
2. Further utilization of data and AI
Automakers have been aiming to be stars in recent years when it comes to data and artificial intelligence (AI). While some experts believe AI can increase efficiency and reduce costs, automobiles rely on extensive data analytics that connect millions of individual vehicles around the world to capture patterns and trends. Some experts consider it the perfect pipe for
But AI can also help dealers and marketing. Using AI, IBM says online behavior can identify customers early in the sales process and target them with segment-specific messages. And dealers can do it at scale.
Additionally, IBM states: “AI technology helps businesses understand this consumer by facilitating one-on-one ‘live chat’ conversations designed to understand consumer intent and provide unique answers, recommendations, or next steps.” You can dominate in your field. This is the same as “Dear. [customer name here]” as an introduction.
3. Enhanced personalization
The automotive industry is beginning to recognize the importance of personalization in car buying decisions. Luxury brands are now focusing on making luxury cars even more unique, as more and more cars are customized to the tastes of drivers.
Everything from interior design elements to exterior modifications to software enhancements can be tailored to your vision. Just as manufacturers are finding new ways to raise awareness and build relationships with buyers, retailers are looking to create personalized digital presences for those who want more than standard products. It is imperative to use best practices for
4. Continued increase in D2C EV sales
Elephant buying cars online in the room has recently become a topic of controversy. However, with the tremendous growth of e-commerce over the past decade, it is becoming increasingly clear that online vehicle purchases and deliveries will not go away. And OEMs like Ford want to change things.
Polestar is closing in on Tesla’s lead as EV consumers embrace process change. After all, with such a simple process, who would want to spend four hours at a dealership as if it were 1960?
Buying EVs online without going to a dealership is good news for consumers, but not so big news for dealers who live under the cloud of potentially competing with nearly limitless options online. And what if Amazon got involved?
Simply put, car dealerships and lobby groups that can embrace the obvious and stay ahead of state franchise laws will successfully transition from online marketing to online buying.
In the meantime, dealers will be able to patch up the situation as much as possible to speed up purchases, but digital trains have left EV stations. And as if dealers need more pressure, according to Invoca’s 2022 Buyer Experience Report, 76% of consumers said he , there is very little room for error as it will stop doing business with you. As a result, this could become one of the most important automotive digital marketing trends he should be ahead of in the near term.
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