Alfa Romeo’s U.S. growth plan prioritizes quality

Noirbent said the brand has a 10-year plan and is financially stable. Stellantis Global He said he wants to play a lesser role as a brand and a higher end that doesn’t overlap with Maserati as an option.

Alpha North America Leader Larry Dominick said: car news In February, the brand revealed that it was pursuing stability, customer satisfaction and dealer profitability.

Alpha’s dedication to improving the customer experience pays off. He moved to the top of his JD Power Sales Satisfaction Index for November, rising nine places. The 25 point improvement was the largest among premium brands.

“We have our own internal processes,” Noirbent said earlier this month. “We work closely with our network, the factory, so we know where we are going and where we are going. [key performance indicators] Increased has. Now you get such rewards.

“I mean, it was like the biggest reward we could get as a team. Now, when you’re number one, there’s only one way out. [to go], so there is no end. We have to repeat the same thing next year. The process should be perfect. ”

Alfa welcomes new products while refining the customer experience.

We are preparing to launch our first electrified model, the Tonale plug-in hybrid, in the U.S. in the second quarter of 2023.

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