Apple has scaled back its ambitious self-driving plans for future electric vehicles, pushing the car’s launch date back by about a year to 2026, according to people familiar with the matter.
The car project, internally dubbed Titan, has been in limbo for the past few months as Apple executives grappled with the reality that their vision of a fully self-driving car without steering wheels or pedals could not be realized with current technology. .
The company is currently working on a less ambitious design with a steering wheel and pedals and supporting only fully autonomous highway functions, said the people, who asked not to be identified because the information is private. Planning. .
The latest changes highlight the challenges Apple faces as it ventures into entirely new product categories and tackles technological obstacles that have plagued some of the world’s largest companies. The secret project, which has been underway for years, aims to provide another major moneymaker for Apple, but it can also test the limits of the iPhone maker’s capabilities.
Apple now allows drivers to perform other tasks such as watching movies or playing games on the highway, giving them plenty of time to reach city streets or switch to manual control if they encounter bad weather. We are planning to develop a vehicle that can receive warnings at
The company is talking about launching the feature in North America first, then improving and expanding it over time.
An Apple spokeswoman declined to comment.
Level 5 autonomy
Apple’s previous vision for cars was to provide Level 5 autonomy. This is the pinnacle of self-driving technology that no automaker has achieved. Current plans are considered lower because they are more limited in scope.
It’s the latest strategic shift for Apple’s automotive team, which has faced leadership changes since its inception a decade ago. After years of shifting priorities and layoffs, current leader Kevin Lynch has sought to increase stability and focus on practical goals.