LONDON — Aston Martin has appointed former McLaren Automotive executive Andreas Barais as its new regional head of Europe excluding the UK.
Bareis succeeds Patrick Marinoff, who is leaving Aston Martin after just one year.
“Our focus is on growing sales within our network,” Bareis said in a statement.
Aston Martin’s sales in continental Europe and the Middle East fell by 13% to 785 units by September, the company’s figures show. The region was her third largest market after China and the Americas, and the UK was her fourth.
An engineer by training, Bareis joined McLaren in 2012 from Lotus and has held senior positions such as managing director for the Middle East, Africa and Latin America and vehicle line manager for the company’s super series of sports cars, including the 720S. has held the post of He left McLaren in December 2021 as Head of Global His Aftersales.
Prior to joining Lotus, Bareis worked in the Formula One engine division of Mercedes-Benz.
Bareis’ mid-engined supercar experience will help Aston Martin expand its range from its current sports car line-up dominated by front-engined sports tourers such as the Vantage and DB11. The company’s delayed Valhalla supercar is set to launch in his 2024.
Marinov joined Aston Martin last April after leaving his position as global head of Renault’s Alpine premium sportscar division. Prior to that, he was Head of Sales for Mercedes AMG.