Atlanta car dealership faces age discrimination lawsuit


A former parts and service manager sued a suburban Atlanta dealer for age discrimination, claiming he was demoted to a significantly lower-paid position at age 61 after telling his supervisor that he would continue working until at least age 67.

Jeffrey Copeland’s federal lawsuit against Don Jackson Chrysler Dodge Jeep Ram North of Cumming, Georgia seeks salary and damages based on age discrimination in employment law.

The dealer hired Copeland in late summer 2021 and demoted him to the position of used-car manager on April 1, according to a lawsuit filed on November 28. “As a result of the demotion, his compensation was reduced by about half and his mandate was also significantly reduced,” the complaint said.

According to Copeland’s attorney, Julie Burke of Atlanta, Copeland no longer works at the dealership.

During Copeland’s tenure as parts and service manager, the division saw a 20% increase in revenue and hired a number of “highly qualified” employees, according to the complaint. Customer satisfaction surveys “proven consistently exceptional experiences,” the lawsuit states.

According to the lawsuit, his replacement was “pretty young.”

Dealers declined to comment.


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