The automotive industry is taking cues from the mobile phone industry as software as a service is driving the transformation of a business traditionally focused on hardware.
Thomas Mueller, global head of automotive engineering at Wipro Engineering, based in Bangalore, India, said at the Automotive News Congress in Detroit on Monday that the mobile phone industry is separating the phone from the software and mobile applications. You said you hired the service. That’s what’s happening in the automotive industry right now, said Mueller, who is also Wipro’s Chief Technology Officer.
Mobile phone applications are powered by cloud computing, and cars and clouds are following similar paths.
Automotive start-ups and traditional automakers are embracing change at different paces and for different reasons.
Today, start-up and traditional automakers have different motivations when developing vehicles and services. The former seeks to expand its ecosystem of lifestyle his services that integrate into the lives of its customers. Think music or other applications. Services for the automotive industry.
Startups are typically fast-moving, while most legacy automakers are slow to integrate technology and look for products and services that are compatible with a wide range of vehicle models. But they are changing their minds, he said, Anhalt.
Providing “microservices” is not the way traditional automakers do it. According to Wendy Bauer, general manager of Amazon Web’s automotive division for her services, so far when it comes to her marker software for services, it’s basically been a transaction.
Now the industry wants to work with software makers to continuously improve their products, improve the skills of their employees, and get more data to get to know their customers better, Bauer said. increase.
On the subject of safety, Steve Schwinke, vice president of customer engagement at Silicon Valley-based Sibros, which provides automakers with over-the-air software update services, said the ongoing transformation of the auto industry is one of ways to improve vehicle safety. said it could be useful for
Schwinke used the example of automakers sharing data from advanced driver assistance systems with each other to improve the software that powers the service.