cott Trainor describes himself as always being a car.
He started selling Toyota cars in his native Canada at the age of 19 and ended his career as a dealer managing the country’s largest Mercedes-Benz store in Montreal.
Around this time, some friends who ran the automotive job site canadamotorjobs.com approached Trainor about launching a similar site in the United States.
He jumped at the opportunity, traded his snow boots for flip flops, and moved to Florida. Two months later, the COVID-19 pandemic hit.
“It wasn’t supposed to be a soft launch, but now we call it a soft launch because the world stopped,” he says with a laugh. It was interesting even after COVID until a month ago, when people weren’t moving around or necessarily looking for work due to inventory shortages.
“Now we are up and running.”
This site — usmotorjobs.com — is similar to Indeed.com, but dedicated to automobiles.
“We’ve modernized the way people connect,” Trainor says. “Both employers and candidates have profiles. They can see where and how they match. Not just using a traditional resume. It’s transparent to both.
“It’s almost a dating site.”
But trainers don’t play matchmakers. He just provides the platform.
Another example of Trainor’s passion for automobiles is the recent awards he and others handed out to dealerships. The CARS Awards (Culture, Achievement, Retention, Service) are the brainchild of trainer and partner Sandy Serami.
Awards were given to dealers in six categories, including ‘Best Social Media & Branding’ and ‘Best Community Partner Program’. Trainers, ceramis and industry leaders served as judges.
“It’s just an idea that came to me a few months ago,” Trainor says. “I really wanted to elevate and showcase stores that excel in different categories. It wasn’t an award for my product or someone else’s product. It was really about the industry.”
He says he received about 200 nominations in six categories with just a little bit of publicity.
“We had everyone from vendors appointing stores to employees at dealers to customers appointing stores,” Trainor says. “And that he did in a month.
First car: The Saturn SL1 certainly isn’t flashy, powerful, or pretty, but at least the body didn’t rust.
First concert attended: struggle jennings
Name your pet’s pee: behind time
The most thrilling and adventurous thing you’ve done: diving with sharks
First job: grocery store bag boy
Something on your bucket list: scuba diving in the maldives
One of the most memorable things I learned on the job: Provide an excellent guest experience
If you could learn a new skill, what would it be? fly an airplane
First website in the morning: Linkedin responds to messages, builds networks, and reads industry updates
Three people to invite to dinner, dead or alive: [“Shark Tank’s”] Kevin O’Leary, Elon Musk, Warren Buffett
What did you want to be when you grew up? Anything related to race car drivers or power sports
do you want to collect anything? All Halloween.we build a big haunted house every year
you are king for a day first order? It’s not about what you think they want, but about actually listening to them and trying to improve their lives.
Favorite line from the movie: “Nobody hits as hard as life does, but it’s not how hard you hit. It’s how hard you hit and keep going. That’s how you win.” Sylvester Stallone Rocky Balboa
Who is in your Spotify playlist? Chris Stapleton, Zak Brown Band, Eric Church, Brantley Gilbert, Kane Brown
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