BMW 2022 sales fell on China, supply shortages

BERLIN — The BMW Group delivered 2.4 million vehicles in 2022, down 4.8% year-on-year. Supply bottlenecks in his chain caused by the lockdown in China and the war in Ukraine caused sales of the BMW brand to fall by 5.1%.

Fourth-quarter sales volumes were strong, with easing bottlenecks boosting sales by 11%, the automaker said in a statement on Tuesday.

According to BMW, sales of all-electric vehicles in 2022 were strong, more than doubling to 215,755 units.

BMW Sales Chief Peter Nota said: “We are confident that in 2023 we will be able to build on this success even further, thanks to a particularly high volume of orders for the all-electric model.

Group sales, which include the Mini and Rolls-Royce brands, fell 6.4% to 791,985 units in China last year. In Europe, volume was down 7.5% to 877,369. US shipments were relatively stable, declining 1.3% to 361,892 units.

Europe and China were hit hardest by supply chain issues that constrained production, especially in the first half of the year.

BMW weathered the early days of the COVID-19 pandemic better than its competitors, achieving record sales in 2021, but struggled in 2022 as supply chain issues persisted.

Automakers have so far offset lower sales volumes with higher prices, leading to higher third-quarter profits in 2022.

new retail model

BMW said on Tuesday it was moving to a direct sales model in 24 European markets, where agents act as sales representatives, with the aim of reaching out to a “new online-savvy customer target group”. .

The Mini brand will be available on this model from 2024, followed by the BMW brand in 2026.

Automotive News Europe contributed to this report

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