Dee’s (Digital Emotional Experience) mark technology is a head-up display that projects information onto the vehicle’s windshield.
Current heads-up displays project a small field of view. A wider field of view can create a more immersive experience for both driver and passenger.
“With our technology, everyone in the car can see the same information, even the people behind them,” said Dukec.
Drivers can use the dashboard’s “Mixed Reality Sider” to tailor the content displayed on the windshield, including driving-related information, infotainment, augmented reality and virtual reality.
The slider “can change from the physical world to the digital world,” Dukec said.
BMW said the technology will be available in production vehicles on the next-generation Neue Klasse platform, due in mid-2010.
Several automakers are considering the ultra-large infotainment displays first popularized by Tesla in its Model S sedans a decade ago.
At CES 2021, Mercedes-Benz debuted a 56-inch HyperScreen dashboard display.
Meanwhile, Volvo Cars invested in Israeli startup Spectralics, which developed mixed reality head-up display technology.