BMW USA now expects EV sales to triple this year compared to 2022, citing increasing model availability.
“We are in a position to triple the volume of full BEV sales by 2023,” explained Shaun Bugbee, executive vice president of North American operations at the German automaker, in an interview with Automotive News. Did. The brand sold 15,584 electric vehicles last year. Achieving Bugbee’s forecast would mean that BMW would need to deliver at least 31,168 of his cars in 2023.
The availability of EVs is one of several issues preventing the market from taking off in earnest. Although demand has certainly grown in recent years, battery-powered vehicles remain a niche product. However, having the new model in stock can attract more consumers. While the supply chain is still far from fully recovering, the slowdown in auto production is easing and automakers finally have a chance to get their coveted cars to more dealerships. BMW will add two of his electric vehicles to its lineup this year. i4 eDrive35 hatchback and i5 sedan. However, whether these vehicles can outperform his Bugbee prediction of 46,752 in total depends on multiple factors.
Automakers have lost some confidence in the success of their electric programs, but remain positive about growth. But while most focus on improving availability, there are other major issues that seem to receive little attention. High prices, cumbersome payment plans, lack of infrastructure and range concerns are the main reasons customers are hesitant about EVs. BMW, like its peers, is unlikely to succeed regardless of production volume if it cannot meet the needs of many buyers. It remains to be seen if we will take all the steps necessary to reach our goal in 2023.
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