The coveted luxury car account will be available in 2023. BMW in North America We conduct creative, media, social and CRM agency reviews and brands advertising age on tuesday. advertising age is an affiliate of car news.
Omnicom’s Goodby Silverstein & Partners has held the creative account since it took over from KBS in 2018, which was later rebranded as Forsman & Bodenfors after merging with the Swedish shop. His current media agency is his Interpublic’s UM, and CRM is his IPG’s Performance Art. Other rostering agencies include his Omnicom Critical Mass, which handles web development and digital marketing, and independent shop Anchor, which handles social media.
In a statement, BMW called the review “part of normal business”, meaning it’s a mandatory procurement review that happens regularly every few years. Reviews already underway are expected to take the majority of the calendar year to complete.
Existing distributors or their holding companies will have an opportunity to protect their business, BMW officials said.
According to Kantar, BMW spent $39 million on measurement media in the US from January to September last year, up from $32 million in the same period in 2021. (For the whole of 2021, he’s spent $49 million.)