BrightDrop electric van key to GM’s financial goals

The BrightDrop Zevo 600 began production last week at the CAMI plant, which hosted an event with GM President Mark Reuss, Canadian Prime Minister Justin Trudeau, Ontario officials and Unifor leaders. GM invested his nearly $800 million to revamp CAMI. CAMI previously produced the petrol-powered Chevrolet Equinox.

Production of the smaller Zevo 400 is expected to begin in the fourth quarter of next year, Hornyak said.

Last year, BrightDrop began low-volume production of the Zevo 600 in Michigan, retooling its CAMI factory. Reus last week called BrightDrop “the fastest product launch in our company’s history, from concept to commercialization in less than two years.”

The brand recently expanded its customer base to Canada, signing a deal with logistics company DHL Express Canada to use Zevo vans in its fleet from early 2023. car news BrightDrop is initially focusing on this market, although it “has attracted markets outside of North America.”

The company has not named any U.S. dealers other than its first Bright Drop Greater Los Angeles location in Fontana, California. The store is owned by Chevrolet, Buick and GMC dealer Mike Capocio. Depending on where BrightDrop’s customers deploy the vans, additional outlets will be deployed to meet demand, Honyak said.

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