Chinese automaker BYD plans to start selling vehicles this quarter in the UK, where electric vehicles are gaining market share.
Warren Buffett’s Berkshire Hathaway-backed automaker has appointed four UK dealer partners: Pendragon, Arnold Clarke, Lookers and LSH, the automaker said.
BYD’s debut model will be the Atto 3 SUV, with more dealer partners and pricing to be announced in the coming weeks.
BYD launched its expansion in Europe last year and plans to offer the Atto 3 compact crossover in the region alongside the Tang large SUV and Han large sedan.
The UK remains one of Europe’s largest car markets, but automakers have struggled to recover sales since the start of the pandemic, with registrations dropping to their lowest level in 30 years in 2022.
EVs are on the bright side, with battery-electric models accounting for about 17% of sales last year, overtaking diesel for the first time.
Based in Shenzhen, BYD already has a presence in countries such as Norway, Denmark, Sweden, the Netherlands, and Belgium.
The group, which also has significant presence in other Asian markets, including Thailand and Australia, could overtake Tesla in global EV sales this year by expanding its model lineup and manufacturing capacity, according to Bloomberg NEF. There is even
Including plug-in hybrid electric vehicles, BYD will already surpass Tesla in 2022, and sales of fully electric vehicles surged from 321,000 in 2021 to about 911,000 last year.