Cadillac provided clear information to dealers early in the process, along with the option to exit, Dosanjh said.
“One of the things Cadillac did was they were very clear: ‘Look, this is where we are going. Dealers who didn’t want to meet that demand were bought out. Dealers at the brand know what the requirements are,” he said. I think that really helped the whole process.”
Cadillac launched its Lyriq electric midsize crossover last year, and its flagship handcrafted Celestiq electric sedan will go into production in December. Starting in the high $300,000 range, the Celestiq aims to compete with ultra-luxury brands such as Bentley and Rolls-Royce.
The Lyriq is “an incredible car and I think it will attract a lot of Tesla buyers,” Dosanjh said. car news.
“And the future lineup, the electric lineup, is great. We are in the right place. It is a good time to be a Cadillac dealer.”