Not long ago, around this time, the US auto industry was about to kick off the Detroit Auto Show.
Automaker management knows how much time and money their companies have spent building their displays, planning press conferences, and making sure the world’s media is poised to cover their products. There will be concerns expressed internally and externally about The latest and greatest products.
However, the world has changed dramatically since then, especially the automotive world. Ironically, the pandemic that killed millions of people bears only a fraction of the overall blame.
For better or worse, the Detroit auto show abandoned its traditional time slot in early January. So the show served as an industry kick-off event for the new year.
At least three major announcements will be made at the Chicago Auto Show (large but struggling with relevance) this year as a direct result of the decisions the Detroit Auto Dealers Association has made over the past five years. is. If the show followed its traditional schedule, it would have been scheduled for Detroit.
Toyota announced on the eve of the Chicago Auto Show in February that it will make a global debut of its new large three-row crossover, the Grand Highlander. Subaru is set to take advantage of Chicago to reveal a redesign of its Crosstrek or Forester, and Volkswagen is set to debut its significantly refreshed Atlas and Atlas Cross Sport on the southwestern shores of Lake Michigan. The presence of these three import automakers means that the 2023 Chicago Auto Show will be more prominent than in recent years, and that’s before other automakers consider their own plans.
Don’t get me wrong; I’m a die-hard Chicago Auto Show fan. Not because it was always news-rich, but because it was always a laid-back atmosphere with limited media and relaxed executives. Chicago, with its sprawling sprawl of McCormick Place, is, I would argue, the best venue for any auto show in the world. Its central location and abundance of transportation make it easily accessible, and its abundance of top-notch restaurants, bars, and hotels rivals and exceeds many cities in New York and Los Angeles.
Yes, it’s cold in Chicago in February. But I’m from Detroit and it’s cold here too. Traveling in the Midwest can be dangerous in the first few months of the year, but living here can help you learn how to make the most of your trip.
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