Stellantis is “completely reinventing and rebuilding” its software systems, focusing on the experiences customers want. Because “currently, there is too much friction between customers and automotive technology.”
“Software allows us to exceed expectations and make the status quo obsolete,” Tavares said. “We need to create innovations that respond to human aspirations.”
The Synthesis Cockpit embodies Stellantis’ goal of presenting useful technology. Using his three upcoming Stellantis technology platforms: STLA Smart Cockpit, STLA Brain and STLA AutoDrive.
Stellantis Chief Software Officer Yves Bonne-font said the CES floor was packed with great individual ideas, but drivers could be overwhelmed with features that take time to master. I was wary that there would be
Bonnefont said Stellantis’ mission to make it simple isn’t easy, so the company is making a concerted effort to understand consumers and get their feedback early in development.