Custom Thar pays tribute to the OG Willys Jeep. Image: Instagram: kamcustoms
Our country has something special for tar. Mahindra Thar has a cult following in our country and it’s one of the few things in life that we don’t understand, but we can all feel it.
Mahindra and Indians have an old connection with the OG Willys Jeep that goes back more than half a century. After World War II, Mahindra began military service to India in his 1947 Willys Jeep. Then in 1953 Mahindra obtained a license to assemble the Jeep CJ3 in India. The company then introduced his 2010 tar-transformed Mahindra MM SUV. After selling the 1st generation tar for nearly a decade, Mahindra introduced his 2nd generation tar in 2020 and is doing very well in the Indian market.
Thar has a uniqueness unmatched by any other product on the market. The Thar has Jeep genes and people go to great lengths to customize the Thar to their liking. His one such modification is his OG Willys Jeep conversion of his Mahindra Thar in the second generation by his KAM Customs, a Mangalore-based customizer.
KAM Customs has customized the 2nd generation Mahindra Thar to give it the look of the original Willys Jeep. To get this look, the customizer chopped up the tar above the door lines, removed the doors and replaced them with custom doors, and replaced the windshield with a folding one.Like the original Jeep, this custom The Tar can also be converted into a soft top version by adding a removable roll cage and canopy.