Dealers United Expands Automotive Strategic Account Initiative

Top social advertising agencies and platforms add industry experts to lead business development and strategic accounts.

/EIN News/ — SARASOTA, Fla., Dec. 15, 2022 (GLOBE NEWSWIRE) — Dealers United (powered by BuyerBridge) Announces Ali Fawaz as New Vice President of Business Development and Strategic Partnerships to Expand Social Media announced that it had appointed Automotive OEM programs, product line extensions for distributors and vendors, advertising to multi-location dealer groups.

Having historically partnered directly with Tier 3 auto dealerships, the company has expanded its technology and services to meet the needs of its large automotive customers.

Incoming Fawaz brings extensive experience in automotive marketing, social media management, reputation, and customer acquisition. Most recently, he spent five years as Director of Digital Retail Products – Customer Acquisition at FordDirect, and then as Head of Strategy at, where he spent five years.

Pete Petersen, CEO of Dealers United, said: “Ari brings over a decade of automotive experience with manufacturer programs to meet the needs and expectations of OEM-certified dealer digital programs and multi-location dealer groups. It guides us to go beyond.” “We are committed to simplifying and maximizing our investment in social advertising so that automotive advertisers can reach more than 90% of the US and Canadian population using his media on one platform.” I am making it available.”

Combining BuyerBridge’s social advertising software with Dealers United’s offerings gives the industry access to self-service, fully managed or hybrid models. Users can easily promote their audiences throughout their automotive journey with measurable attribution on Meta, Pinterest, Snapchat, and TikTok.

“Most digital advertising solutions and agency partners don’t focus on social media strategy and leave this critical element as an afterthought, perhaps a slap in the face at the end of a campaign… if at all. Also,” said Ali Fawaz, Vice President of Business. development and strategic accounts. “Unfortunately, it is this lack of attention that drives campaign inefficiency, resulting in increased costs, lost time, and missed opportunities to drive additional sales and service appointments. I work with corporate automotive partners, their distributors and large dealer groups to deploy, monitor and measure omni-social advertising campaigns at scale.”

For more information on Dealers United, please visit

About Dealers United (via BuyerBridge)

Dealers United (powered by BuyerBridge) is a social media advertising solution for the automotive industry, providing award-winning solutions for auto dealers, OEMs and auto distributors on platforms such as Facebook, Instagram, Snapchat, TikTok and Pinterest. Dealers United, which offers both full-service solutions powered by BuyerBridge and ad tech software services, is a recognized meta-business partner, with successful cases covered by Ad, as well as social ad solutions at Digital Dealer, State of Automotive, and DrivingSales. led the education on Age, Adweek, Automotive News. For more information, please visit

contact address:
Ali Fawaz
Vice President of Business Development and Strategic Partnerships
(313) 279-4922

Brooke Jensen
Vice President of Marketing

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  • Dealers United Expands Automotive Strategic Account Initiative

Dealers United Expands Automotive Strategic Account Initiative

Dealers United Expands Automotive Strategic Account Initiative

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