Nissan’s 2030 vision of 40% of its U.S. sales coming from electric vehicles represents a huge leap from the company it is today. In the fiscal year ended March 31, 2022, pure EVs accounted for just 1.4% of Nissan’s North American sales.
Nissan has only two EVs to offer in the U.S., the Leaf, which sold 12,025 units in calendar year 2022, and the newly launched Ariya crossover, which sold just 201 units by the end of the year.
Globally, only 13% of Nissan’s sales are electrified, including hybrid vehicles. The company said he sold 477,000 hybrids and EVs in the fiscal year ending March 31, 2022.
Looking to the future, Uchida said Nissan’s electrification plans will receive a turbo boost with the advent of all-solid-state batteries. is developed in-house. They are safer, lighter, have higher energy density and charge faster than current lithium-ion batteries, enabling the electrification of a wider range of arrays. of the vehicle type, he said. This could boost sales in segments such as the EV pickup and his EV sports car.
“That’s our turning point,” Uchida said. I want to make that a strength of Nissan.”
In dealing with ongoing talks about Nissan’s potential investment in an EV-oriented spin-off from French partner Renault, the Nissan boss said his Japanese automaker faces an important challenge. The question, he said, is how such a restructuring could revitalize the EV businesses of both automakers.
Renault and Nissan see value in breaking hidden business practices as the global EV race heats up, with new entrants from Silicon Valley, China and beyond, he said. He said new competitors have new business paradigms that require rethinking by traditional players.
“The world is evolving,” Uchida said. “If you don’t step out of your comfort zone, you’ll be left behind.”