Ford Bronco starts year in dead heat with Jeep Wrangler sales

The Jeep Wrangler, which has established itself as America’s dominant off-road vehicle for decades, sees the Ford Bronco hit sales hard as highly competitive and iconic brands vie for customers. I see you giving

In January, Ford’s Bronco sales were up 25.5% year-over-year, while Jeep sales were down 25%.

Industry sales data obtained by the Detroit Free Press on Thursday showed Jeep’s top-selling position fell from 913 in November and 470 in December to just three in January.

In January, Ford sold 10,170 Broncos (up from 8,101 a year earlier) and Jeep Wrangler 10,173 (down from 13,556), according to industry sales data.

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