Ford teases a VW-based electric crossover for European market

two EVs It will be built at Ford’s plant in Cologne, Germany, and will replace production of the Fiesta small car. Electrical car.

The Explorer Sport spans the compact and midsize sectors, EVs Toyota bZ4X, Nissan etc. That is And VW ID4. Ford says he has 311 miles of range on a single charge.

Ford has shifted its focus to crossovers in its European passenger car lineup as it exits declining or unprofitable vehicle segments such as the small, compact, midsize and minivan segments. The Fiesta will be discontinued next year and the Ford plant will cease production of the Focus compact car. saarlouisGermany, 2025.

Ford also sells S-Max and Ford Galaxy minivans produced in Valencia, Spain. Production of the model will end in his April 2023. Production of the midsize Mondeo in Valencia has already ended.

Ford also plans to build an electric car in Valencia, presumably built on Ford’s electric platform, but in August, citing “revised European outlook”, Spain said it has postponed its production investment in

Ford has a new slogan, “Adventurous Spirit” car manufacturer revamped its marketing strategy in Europe, Emphasis Its American heritage.

The “adventurous spirit” helps us to identify ourselves in Europe by helping us emotionally connect with consumers who say they know we are American but do not feel we are American. It is the spirit that will help drive our transformation. ”Peter Zirig wrote to LinkedIn director.

Zirig Under the “Adventure Spirit” umbrella, we have identified four “family” vehicles with new electric vehicles. crossover fall under “active adventure” together with plague compact crossoverThe other is the “wild performance” of cars such as the Mustang and Mustang Mach E. “Urban escape” for small crossover puma etc. The Ultimate Outdoor for lifestyle off-road vehicles such as the Bronco and Ranger Raptor pickups.

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