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How Steve Greenfield Wants to Change the Dealer’s Game Through Automotive Innovation
Each year, before the NADA Show, the Lighthouse Awards are presented by PCG Companies to executives who are influencing automotive innovation. This year, Brian Pasch and his team at PCG Companies chose Steve Greenfield, his CEO and founder of Automotive Ventures, for the award. On this episode of Inside Automotive, Greenfield and Pasch join host Jim Fitzpatrick to discuss the future of the award and his Automotive Ventures. watch the full segment here.
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What about monthly payments? This is a question on the mind of nearly every car shopper, and it’s important to answer it accurately when making a sale. Change can be difficult for an industry that has been entrenched in hands-on processes for decades. But like it or not, technology is reinventing the automotive world end-to-end, and with that change comes better internal systems and an enhanced customer buying experience. read more
A difficult aspect of running a business is safety training, and this is especially true for car dealerships. Many dealers are quite successful in many ways, but some believe that safety training could be improved to help their business be better protected from accidents and injuries.However, if training is boring Let’s look at some ways to make safety training less boring and more effective for everyone involved. read more
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