Genesis COO Mike Song elevated to brand’s global head

hyundai motor group lift genesis Global COO Mike Song to Executive Vice President and Global Head of the Genesis Business Unit.

As Head of Global, he will oversee the luxury brand’s global presence, lead the transition to all-electric brands, and develop growth and market opportunities.

“Genesys is a recognized luxury vehicle brand at the forefront of design and technology in the rapidly evolving electrified age.”

Genesis expects Song’s leadership to spur “significant improvements in profitability through a clearer brand vision that is more focused on the customer experience,” the company said in a statement.

Song will remain Global COO and will be responsible for leading the global business and positioning the brand as a top player in the luxury automotive sector.

Hyundai Motor Group said Song has already helped “increase the profitability of the Genesis brand and strengthen global brand recognition.”

His expanded role is effective January 1st.

Song joined Hyundai Motor Co. in 1993 and held key positions in North America, where he was responsible for Hyundai Motor Middle East and Africa. He was named Global COO of Genesis in September 2021.

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