The focus is on the commissioning area, where customers can see their options for specifying their vehicles. Some stores have a ‘walking window’, which is a video feed from the McLaren Production Center in Woking, England, where each vehicle is assembled.
Robert DiStanislao, president of RDS Automotive in Newtown Square, Pennsylvania, was one of the early dealers to reinvest in the brand. Distanislao said he is one of the first-brand U.S. dealers for McLaren Philadelphia in Westchester, Pennsylvania.
In 2017, Distanislao’s group acquired McLaren Newport Beach, a “very little boutique” on California’s Pacific Coast Highway. We have moved our dealerships to a temporary location before our new larger showroom in New York opens in December.
“McLaren has done a great job over the past decade to become a brand as controversial as Ferrari and Lamborghini,” said Distanislao.
Pietro Frigerio, dealer principal for the group’s McLaren Newport Beach store, said the dealer’s previous building was about 3,000 square feet, but was just a showroom as services had been completed elsewhere.