How the Lucid Air Pure EV came in at under $90K


Derek Jenkins, Senior Vice President of Design and Brands, said: car news There is pride among our design and engineering teams in offering the Pure as a unique alternative to more expensive trim that is not a bare bones model that customers have to compromise on.

In an interview at Lucid headquarters in Newark, Calif., Jenkins said earlier this month, “All of the high-end car development has led to this car at a better entry-level price point, but it still has some pretty remarkable specs.” We are ready.” Pure is considered the “hero of the group.”

For reference, Lucid released a limited-run Dream Edition last year starting at $170,500 including shipping, then debuted the Grand Touring with a starting price of $155,650. The Pure officially went on sale last week at his $89,050 and Touring at $109,050.

Inside and out, the most obvious visual difference to the Pure is the use of a body-coloured aluminum roof instead of the large tinted glass roof characteristic of higher trim. As a result, it loses some of the “wow” factor, but looks somewhat consistent with the painted roof.

“The feedback has been absolutely amazing,” says Jenkins.

Painted in Fathom Blue, the new Lucid color, the steel-like paintwork throughout the body of the Pure gives it a fresh aesthetic. Some Lucid employees prefer glass canopies to glass canopies, but it reduces their perception of the space inside, Jenkins said.

Inside, Lucid’s designers kept the big infotainment screens to maintain a pure tech feel, Jenkins said. , transformed into an alternative material to leather that can attract younger buyers.

“There’s a furniture feel to it,” Jenkins said, comparing Pure and Air’s higher trim with real leather.Pure’s interior influences include mid-century modern furniture. said he.



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