NBA star Luka Doncic made headlines for Wednesday’s game when he arrived at the American Airlines Center in a $200,000 six-wheel Jeep.
And like most SUVs worth six figures, there’s more to this Slovenian Guard’s new vehicle than meets the eye.
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Doncic’s new Jeep Gladiator, named HellFire, has been heavily modified by Florida-based auto parts store Apocalypse.
The name of the SUV is apt, given its immense power and a customized front end that expels steam from two nozzles positioned in the grille like a dragon’s nose.
Apocalypse has spoken with the US Sun and confirmed that Doncic’s model is the only HellFire with a smoke feature.
Powering the HellFire is a 500-horsepower, 6.2-liter V8, or supercharged Dodge Hemi Hellcat engine that takes the truck from zero to 60 mph in 3.7 seconds.


By comparison, an unmodified Jeep Gladiator takes 8.1 seconds to go from zero to 60 mph.
The 6×6 part of the name of this Apocalypse model is a big draw for drivers around the world.
HellFire’s 6×6 design is a 6-wheel configuration that, according to the manufacturer, doubles the towing capacity of the original Gladiator from 6,000 pounds to 12,000 pounds.
This 6×6 layout doubles the SUV’s payload capacity over a standard 4×4 vehicle, providing more traction while driving off-road.
The HellFire’s menacing appearance is primarily characterized by its chunky full steel face bumpers, high-output color-changing LED headlights and full steel armored doors.
But this modified Jeep strikes a good balance between a rugged exterior and plush interior comfort.
Hand-stitched leather adorns the cabin of this SUV, and removable doors offer an open-air driving experience when you need it.
Some might think a vehicle like the HellFire is impractical, but Apocalypse’s high-end models can also serve as everyday drivers.
Apocalypse says: [HellFire’s] The indestructible central axle is perfected to eliminate wheel hops and bumps, providing a luxurious travel experience for drivers and passengers. “
Carscoops says the Hellfire is “the craziest street-legal vehicle money can buy”, explaining why it was featured in Jay Leno’s Garage in 2021.

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