Jeep® Brand Celebrates 20 Years as the Exclusive Automotive Sponsor of the X Games 2023

Auburn Hills, Michigan, January 26, 2023 /PR Newswire/ —

  • A Jeep® Presents: X Games Aspen Best in Snow title will be awarded to one X Games athlete on the final day of the event (Sunday, January 29th)
  • Fans can explore 2023 Jeep models on the start line, ramps, ranches and podiums including the Wrangler 4xe Rubicon, Gladiator Rubicon, Wrangler 4xe Willys, Grand Cherokee 4xe Trailhawk and Grand Cherokee 4xe Summit.
  • Attendees can take a break from the slopes and watch the action in the outdoor Jeep Theater
  • Broadcast media elements, including on-air sponsorship of men’s and women’s ski and snowboard slopestyle events
  • Fans can visit the on-site Jeep Theater to register and win prizes $100,000 heading to the new jeep

The Jeep® brand celebrates its 20th anniversary as the exclusive automotive partner of X Games Aspen 2023. of Aspen Our partnership with Buttermilk Mountain includes broadcast, linear, social, digital and experiential enhancements. Additionally, the Jeep Presents: X Games Aspen Best in Snow title honors him as one of X Games’ top athletes. Sunday, January 29th.

“Our 20-year partnership with X Games provides a veritable venue for the Jeep brand to connect with sports and like-minded outdoor enthusiasts who share our uncompromising desire to explore and carve their own path. I’ve been providing boundaries,’ said Jim MorrisonSenior Vice President and Head of Jeep Brand North America“Fans will have the opportunity to interact with our electrified Jeep 4xe lineup, including the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe, at the much-anticipated winter event venue, as well as athletes from the Best in Snow™ X Games. Our signature Jeep Golden Grill Award.”

The Jeep brand will have vehicles at the X Games venue. X Games attendees can explore his 2023 Jeep model at the Jeep Theater, starting line, slopestyle course, ranch and TV host set. This includes the Wrangler 4xe Rubicon, Gladiator Rubicon, Wrangler 4xe Willys, Grand Cherokee 4xe Trailhawk and Grand Cherokee 4xe Summit. .

Fans can take a break from the slopes and watch the event from the outdoor Jeep Theater.While there, they can enter the 2023 Sweepstakes for a chance to win $100,000 For eligible Jeep branded vehicles. Registrants will also be provided with a vehicle walkaround with a product specialist. This includes Jeep branded gifts.

The Jeep® Presents: X Games Best in Snow title (as determined by the X Games panel), which honors one of the event’s best athletes at this year’s competition, will be announced the following days. Sunday, January 29thThe winner will receive a Jeep Golden Grille X Games Award in their honor.

For more information on X Games Aspen running from Friday, January 27th Use Sunday, January 29th, visit For more information on the Jeep branded line-up, please visit

jeep brand
Building on over 80 years of legendary heritage, Jeep is a true SUV brand that brings function, craftsmanship and versatility to those seeking extraordinary travel. The Jeep brand offers an open invitation to enjoy life to the fullest by offering a broad vehicle portfolio that continues to provide owners with the safety and peace of mind to handle every journey with confidence. To do. Jeep’s vehicle range consists of Cherokee, Compass, Gladiator, Grand Cherokee, new 3-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program available across the Jeep 4×4 lineup, is packed with perks and perks designed to provide Jeep brand owners with undivided attention and 24/7 support. am. The legendary Jeep brand’s off-road capabilities are enhanced by a global electrification initiative that transforms 4xes into new 4x4s in pursuit of the brand’s vision of achieving zero-emission freedom. By 2025, all Jeep brand vehicles will offer an electrified variant.

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SOURCE Stellantis

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