The Jeep® brand celebrates its 20th anniversary as the exclusive automotive partner of X Games Aspen 2023. Back at Aspen’s Buttermilk Mountain, the partnership includes broadcast, linear, social, digital and experiential expansion. Additionally, the Jeep Presents: X Games Aspen Best in Snow title, which honors him as one of X Games’ top athletes, will be announced on Sunday, January 29.
“Our 20-year partnership with X Games provides a veritable venue for the Jeep brand to connect with sports and like-minded outdoor enthusiasts who share our uncompromising desire to explore and carve their own path. “Fans are excited to see vehicles such as the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe at the highly anticipated winter event venue,” said Jim Morrison, senior vice president and head of Jeep North America. We are excited to have the opportunity to interact with our electrified Jeep 4xe lineup and look forward to once again honoring the athletes of the Best in Snow™ X Games with our signature Jeep Golden Grill Award.”
The Jeep brand will have vehicles at the X Games venue. X Games attendees can explore his 2023 Jeep model at the Jeep Theater, Start Line, Slopestyle Course, Ranch and TV Host Set. Grand Cherokee 4xe Summit.
Fans can take a break from the slopes and watch the event from the outdoor Jeep Theater. While there, they’ll have the chance to enter his 2023 Sweepstakes and win $100,000 towards a qualifying Jeep branded vehicle. Registrants will also be provided with a vehicle walkaround with a product specialist. This includes Jeep branded gifts.
The Jeep® Presents: X Games Best in Snow title (as determined by the X Games panel), which honors one of the event’s best athletes at this year’s competition, will be announced on Sunday, January 29th. The winner will receive his Jeep Golden Grille X Games Award in his honor.
For more information on X Games Aspen, which runs today through January 29th, visit www.XGames.com. For more information on the Jeep branded line-up, please visit www.jeep.com.
Jeep® XGames Image Gallery: