“There weren’t any peaceful days,” recalled Toyoda.
Toyoda responded by “deliberately pausing” rampant expansion to reorganize by focusing on quality and improving products. By pursuing a more sustainable pace, Toyota quickly set itself on a path to new heights in earnings, sales and accolades.
In recent years, Toyota has stepped up its electrification race, investing billions in electric vehicles and batteries toward its goal of selling 3.5 million EVs annually by 2030.
He became president of both Lexus International Co. and Gazoo Racing Co. In these positions, he is often seen arguing trackside with Toyota at various racing events. Among them will be Toyota joining as the driver of his car, Carbon Neutral, which is in development.
In working closely with Mr. Toyoda, Mr. Sato has absorbed many of his perspectives and ethics, indicating that he intends to champion key elements of the Toyota Way. Speaking about his boss in an interview last year, Sato said, “He’s a leader who shows the team the vision and philosophy of the brand….As a master driver, Akio’s sensor is very important.”
But Sato is also a leader who isn’t afraid to shake things up.
by talking to car news Shortly after he bought Lexus, Mr. Toyoda said he gave him one simple and straightforward mission. At Lexus, it’s been transformed into something sexy.
“If the question is eco or emotion, I choose emotion,” Sato said.
Toyoda said it would be important for Sato to manage the company as a team rather than as a one-man show.
Mr. Toyoda said, “Until now, I have led the company with my own characteristics.” should be born.”