AutoLeadStar and Auto Genius Labs, the innovation arm of a leading community of high-growth automotive marketers, are announcing a partnership to improve the consumer shopping experience in the automotive industry.
Dallas, January 26, 2023 /PRNewswire/ — AutoLeadStar, the automotive retail industry’s leading customer data and experience platform (CDXP), today announced a partnership with Auto Genius Labs, the website innovation arm of Auto Genius, the leading online community for automotive marketers. Announce a partnership. The partnership is a first for both companies and aims to create better, data-driven customer experiences.
The partnership comes against a backdrop of a decline in used-car shoppers, a shortage of new vehicles and a decline in inventory prices in the auto industry. These rapid changes are forcing dealers to adjust their business strategies to drive growth from their current marketing spend and deliver a more data-driven, customer-centric experience.
In this new collaboration, Auto Genius Labs will connect next-generation website frameworks with data-rich 360-degree shopper journeys enabled by AutoLeadStar’s enhanced CDXP to deliver highly personalized customer experiences. Realize AutoLeadStar leverages Auto Genius Labs market insights to enable faster digital transformation, increase ad conversion, optimize online experiences, and give forward-thinking dealers a competitive advantage, regardless of market conditions. provide an edge.
“We are delighted to partner with AutoLeadStar, a company that shares the value of data transparency and collaboration.” Ben Hadley, CEO of Auto Genius Labs. Together with AutoLeadStar, we harness the power of data and automation to drive innovation in consumer shopping and drive higher outcomes in the automotive industry, while ensuring data remains in dealer control. “
AutoLeadStar CEO Aharon said: “Our public API will continue to support this mission, giving dealers more connectivity and room to innovate. We look forward to working directly with our vendors and continuing to innovate on their behalf.” We look forward to working together to increase and achieve the value of our respective communities.Our goals come faster.”
About Autolead Star
AutoLeadStar is the automotive retail industry’s most trusted Customer Data and Experience Platform (CDXP). AutoLeadStar is a CDXP pioneer in integrating first-party dealer data and leveraging it to create seamless omnichannel marketing campaigns. Used by about 1,000 dealers nationwide. North AmericaAutoLeadStar’s CDXP is driving the adoption of dealer technology in this huge segment of the economy.
About Auto Genius Lab
Auto Genius Labs (AG Labs) is the innovation arm of Auto Genius. Auto Genius is the leading online automotive Slack community dedicated to fostering collaboration and providing insights from experienced marketing professionals representing over 1,000 dealerships. Auto Genius Labs creates modern headless website experiences that achieve 4x conversion rates and exceed Google’s “Core Web Vitals” standards.
SOURCE Auto Lead Star