Mazda’s crossover success key to EV future


Speaking in a wide-ranging interview, Marumoto said the plan would include electrification of all nameplates, including the sporty MX-5 Miata roadster, by the end of the decade. The new “Vision Study Model” previews the next-generation Miata and underscores Mazda’s commitment to maintaining the vehicle in the EV era.

Marumoto declined to say what kind of electrified drivetrain it would get. But apparently, the rendition released by Mazda shows a curvilinear rear slang coupe with no tailpipes.

Separately, Marumoto confirmed that Mazda’s famous rotary engine will finally return to the market by March 31, the end of this fiscal year, with a plug-in hybrid version of the MX-30. to debut.

Marumoto said Mazda will eventually need to build pure battery electricity in the U.S. for its largest and most important market. It may come true as soon as it becomes Production will take place at one of Mazda’s existing plants in Alabama or Mexico, rather than at a new EV-only assembly plant.

Still, the timeline for actually doing so isn’t clear.

Citing uncertainties regarding supply chains, customer demand, and the local manufacturing and sourcing requirements set out to qualify for the US EV tax credit under the new Inflation Reduction Act, Marumoto said, There are so many things that need to be investigated and researched.” .

“Compared to two years ago, customer acceptance for EVs has increased more than we expected,” he said. “We are confident that the volume of EVs will continue to increase. However, there are many uncertainties that make it impossible to predict a timeline for EV adoption.”

Mazda now expects EVs to account for 25-40% of global sales in 2030. That’s up from Mazda’s previous forecast, which expected EVs to account for just a quarter of total sales. However, Mazda kept the target as a flexible range to account for all the unknowns.



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