Mercedes names new CEO of AMG unit


Mercedes-Benz has reorganized its management team, with Michael Schiebe taking over from Philipp Schiemer as head of the High Performance AMG division and the Top End Vehicle Group. Philip Siemer will lead the new top-end customer and community management functions.

Schiebe is currently Chief of Staff to Mercedes CEO Ola Kallenius. He will assume his new role on March 1 and will report to Chief Technology Officer Markus Schaefer.

Schiemer was appointed head of Mercedes AMG in 2020 and in April 2021 head of the entire top-end vehicle group, including Maybach and the G-Class. He has been with Mercedes/Daimler since his 1987, including various management functions during his 18 years in Brazil. .

Kallenius focuses on selling top-of-the-line vehicles to improve profit margins. In 2022, sales in the top he-end vehicle sector rose 14% to 83,000 units, while overall passenger car sales fell 1%.

In addition to the AMG/Top End Vehicle Group changes, Mercedes announced other executive changes in a news release on Tuesday.

  • Wolf-Dieter Kurz, head of product strategy and steering, leaves Mercedes after 34 years. Prior to being appointed head of overall product strategy, Kurz was responsible for the Compact and he SUV product groups. He was also CEO of Mercedes-Benz Turkey.
  • Kurz will be replaced by Oliver Thone, head of production planning for Mercedes-Benz vehicles.
  • Thoene will be replaced by Arno van der Merwe, currently CEO of Beijing Benz Automotive Company, a joint venture with China’s BAIC Group.
  • Joerg Bartels, Head of Passenger Vehicle Integration, will then take over Thoene’s position in China.
  • Kristof Starzynski and 2021 car news europe Bartels will succeed Bartels as head of Eurostar and electric drive development. He will also be responsible for the development of the complete vehicle.
  • Torsten Eder, head of powertrain development, will take over Starzynski’s electric drive role and run the integrated powertrain division.
  • In addition, Florian Hohenwalter, currently Head of Production Europe/Africa, will leave Mercedes to take up a position with defense contractor Klaus-Maffei Wegmann.


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