Eric Laforge has been appointed European Head of Jeep Brand Expansion at Stellantis, starting his new role on February 1, 2023.
He succeeded Antonella Bruno, who was promoted to head of expanded Peugeot Europe.
Laforge will report to Christian Meunier, Brand CEO of Jeep, and Uwe Hochgeschurtz, CEO of Stellantis expansion Europe.
Laforge began working for FCA in 1990. After spending several years in France and Italy, he was CEO of FCA He Switzerland, then CEO of FCA He Germany. From 2015 he was Director of Parts & Service Minor for Mopar until 2018 he was Director of Markets and from 2019 until 2020 he was Director of Central Europe for Passenger Cars and he was LCV.
After a year as Head of Fiat Professional, he was appointed Head of LCV Expansion Europe in 2021.
“We are confident that La Forge has all the skills necessary to take over operations in Europe at an important time for the brand. , will be key to our future success.”