Quora Announces New North American Audience Insights on Automotive


Nationwide and Canada Quora users shift gears to EVs and luxury cars, reveals

mountain view, california, January 18, 2023 /PR Newswire/ — Quora, a knowledge-sharing platform, today announced new insights from a survey conducted by Global Web Index (GWI) on the profiles and preferences of people who use Quora to research the automotive industry. Overall data shows that a Quora user is willing to buy his EV or hybrid vehicle and is in control of charging.

Some insights from the survey are:

  • 87.5% of Quora users own at least one car
  • 25.1% of Quora users have purchased a car/car insurance in the last 3-6 months
  • 24% purchased a car in the last 3-6 months
  • 10.9% own a hybrid vehicle
  • 5.5% own electric vehicles

“People come to Quora to gather information and seek advice from other Quora users before they buy a new car. Vinay Pandey, Chief Revenue Officer of Quora. “For brands in the automotive industry, Quora is a great channel to reach an audience with high willingness and purchasing power.”

Additionally, the study shows that not only are a significant number of Quora users likely planning to purchase a car, but those same users are wealthy and can afford luxury brands. And the Quora community now owns brands such as BMW, Audi, Lexus, Mercedes-Benz, Cadillac, Volvo, Porsche and Jaguar.

Quora users are early adopters of technology and modern buying practices, with 3.1% buying cars online and 1.5% buying motorcycles online. The survey also highlights users who are at the forefront of micromobility, with 8.5% having recently purchased an electric scooter. 3-6 months, 9.8% plan to purchase.

The interests of people who use Quora help us understand consumer preferences and trends in the real world. Individuals and businesses alike can join Quora to learn about innovative car buying practices, the pros and cons of specific cars, and talk to like-minded individuals to provide input and further their buying journey. can do.

To access the full report, please visit: https://business.quora.com/insights/auto-amer/

About Quora:

Quora is a knowledge-sharing platform with monetization options for creators on a mission to share and grow the world’s knowledge. Founded in 2009, Quora provides its over 300 million unique users each month with key insights never otherwise shared, from people they otherwise would not have been able to reach. Every week, millions of people search the web for answers, and millions write answers on Quora. Brands can reach this aspiring and affluent audience with unique ad types and precise targeting.

source quora


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