Renault’s Alpine brand aims for 6-figure sales by 2030

DeMeo said Alpine has several advantages, such as an electric-only lineup built on shared technology and other assets, that will help it succeed in the highly competitive premium segment.

“close to [business] Models like Polestar leverage a lot of assets, but still have their own technical blocks,” said de Meo.

coming C+ [larger compact] For example, the segmented crossover being developed by Alpine will use Renault and Nissan’s CMF-EV platform, but will be significantly modified. “We changed the rear axle, added active torque vectoring, and used better chemistries for the battery and a more sophisticated electric motor,” De Meo said.

De Meo is no stranger to turning sporty sub-brands and trim levels into independent brands. He tested this approach by splitting Abarth from Fiat in his 2007, then splitting Cupra from Seat in 2018, giving Cupra its own model range.

Renault renamed its Formula One works team Alpine last year in line with its commitment to endurance racing, which has increased the brand’s global recognition, De Meo said in November.

De Meo was founded in the 1950s as a private tuning company for Renault cars, and although Alpine is primarily known in Europe, Formula One attracts tens of millions of television viewers worldwide to each race. and this opens up new opportunities. brand. According to F1’s own figures, total TV viewership for the series in 2021 was 1.55 billion.

De Meo said Alpine could expand into North America and China as the brand gains global recognition and launches a range that includes more large vehicles than previously announced. rice field.

Ultimately, he said, sales outside of Europe could reach 50% of the total. He also did not rule out future listings, as sports car brands Ferrari and Porsche have found success.

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