Renault’s Alpine brand sees U.S. market as key to sales

PARIS — The US market will be crucial to Alpine’s ambitious revenue and sales targets, CEO Laurent Rossi said.

of Renault The sports car brand aims to sell two models in the U.S.: a midsize electric crossover and a larger, similar model starting in 2027 or 2028.

“The main destination for these cars is the United States,” he said Wednesday in a call with journalists.

Groupe Renault CEO Luca de Meo has set a target for Alpine sales of €8 billion ($8.6 billion) by 2030. After being dormant since the mid-1990s, the brand, which was relaunched in 2017 under former Renault CEO Carlos Ghosn, currently sells only one model, the A110 sports coupe, due in 2022. recorded sales of 3,546 units, an increase of 33%.

The A110 is built at Renault’s small factory in Dieppe, northern France. The factory employs only 400 people and has an annual production capacity of 6,000 cars for him.

But De Meo has big plans for the brand that may not have materialized in the premium segment, he says. He says this will allow him to introduce the team to tens of millions of fans and potential customers around the world.

Alpine is gradually increasing its distributorship and will add 40 selling points for a total of 140 distributors in 2022.


Future Alpine models will be electric.

The first to go on sale is the Renault 5 Alpine, a ‘hot hatch’ version of the Renault 5 small EV due in late 2024. It has a “bespoke” design and uses a highly modified Renault-Nissan platform, likely the CMF-EV.

Alpine’s compact crossover gets performance enhancements, including torque vectoring, a more powerful electric motor and a battery chemistry that differs from mainstream Renault Group models.

With these two models, Alpine’s sales are expected to grow tenfold by 2025, or about 35,000 units a year, Rossi told journalists Wednesday.

The A110 successor will be electrified by early 2027. It will be developed jointly with Lotus, part of the Chinese Geely Group. Lotus has several joint venture agreements with Renault.

These three models are not planned for sale in the United States.

According to Rossi, the two large Alpine models, which could be equated with the Porsche Macan and Cayenne Coupe, were designed with the European and American markets in mind.

“I would like to go to the U.S., where we have a lot of additional production beyond hot hatches and sporty cars in 2025 and A110 successors,” he said.

US Renault

The Renault Group’s last model for the US market was in the early 1990s, but after taking control of American Motors in 1979, it had a significant presence in the 1980s. In 2006, he sold his shares in AMC.

Alpine has not announced the platform on which the two heavy-duty vehicles will be based or where they will be manufactured. He said the brand was initially looking for Nissan, which has deep exposure within the Alliance, particularly to the U.S. market, and also makes midsize and heavy-duty vehicles that Renault doesn’t. could be a potential source of components, but Rossi says alpine models will be more “dynamic” and performance-oriented.

At the same time, Alpine is looking at a Geely base, with several brands associated with the company offering larger premium models, including Volvo, Polestar and Sieg.

Rossi also said Alpine has not ruled out cooperation with other automakers and suppliers.

“We’re talking about a car that will be released around 2027 or 2028, so it’s still pretty early, so we can really take our time exploring the best solutions and the best collaborations,” he said. Added.

Alpine was founded in Dieppe in the mid-1950s by Jean Rudel, a French tuner of Renault sedans. A few years later he started manufacturing his own sporting his cars and racing his cars, including the original rear-engined his A110, known for its success in rallying. Renault took control of Alpine in his early 1970s and helped it win at Le Mans, but by the mid-1990s production of the final model, his A610, was discontinued.

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