Reynolds & Reynolds aims to shed its inflexible image


Reynolds leaders said they are moving away from the centralized leadership style used by Brockman to a more decentralized system in which executive committees make decisions alongside Ballas. Brockman announced the structure of the executive committee when Ballas was appointed president and COO in June 2020, a company memo sent by Brockman was included in federal court records. A Reynolds spokesperson confirmed that Mr. Ballas has led the committee since it was formed and has adjusted the way the committee operates over time.

Barras split the roles of president and COO between Walsh and Willie Daughters, former executive vice president and current COO. This change was made for about a year.

On the product side, Reynolds will continue to acquire companies to expand its portfolio. Walsh said several acquisitions are planned for 2023, but declined to share details of potential companies or product segments. Including Proton Dealership IT, an information technology and cybersecurity service provider, and Gubagoo in June 2021.

Matthew Gillery, owner of the Gillery Institute, which advises dealers on contract negotiations for dealer management systems, said he feels Reynolds is trying to be a better dealer partner and is more willing to negotiate prices. rice field.

“I believe they want it to be better.” .”

Edwards said Reynolds’ actions will improve relations between dealers, automakers and vendors.

“It’s not something that can be flipped overnight,” she said. “But do you think all the evidence of good work over the last few years is improving? Absolutely.”


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