LONDON — Rolls-Royce posted record sales last year, with orders growing through 2023, despite a luxury car averaging around $534,000 and declining demand in China. .
The British brand, now owned by BMW, will sell 6,021 cars in 2022, up 7.8% from 5,586 in 2021, it said in a statement. It was also a record year.
Rolls-Royce’s sales were led by the Americas, with the United States remaining the top market, accounting for approximately 35% of sales.
In China, the automaker’s second-largest market, coronavirus-related lockdowns led to a “single-digit decline” in sales.
However, CEO Torsten Müller-Ötvös said in an online presentation that this decline will be offset by growth in other markets.
“Our orders will continue for all models until 2023,” said Müller-Ötvös. “We don’t see a slowdown in orders.”
The CEO told reporters that the expected growth in 2023 came despite Rolls-Royce suspending sales in Russia, where it accounts for 250 to 300 cars a year, following the invasion of Ukraine last February. said.
Müller-Ötvös said the ultra-luxury brand’s bespoke and customized approach has led to “ever more imaginative, personal and technically demanding” orders from customers.
Rolls-Royce said the Cullinan and Ghost models helped boost demand for the brand.