Rolls-Royce will need to ramp up production of its first electric cars if orders continue at current rates, says the ultra-luxury brand’s CEO.
“Right now, orders for the Specter have far exceeded our expectations,” Rolls-Royce Chief Executive Torsten Muller-Etvös said on a conference call with journalists earlier this month. “We have a few more months [before production starts], but if that trend continues, I’m sure we’ll need to adjust our plans. “
Deliveries of the Specter, which replaces the Wraith as the company’s two-door offering, will begin in the fourth quarter of this year.
Since unveiling the car last October, Rolls-Royce has amassed an order book that stretches “far” to 2023, Muller-Etvös said without giving more specifics.
The Specter will become the “third pillar” of sales for the BMW Group subsidiary, after the Cullinan SUV and Ghost sedan, Muller Oetvoes said.
According to Müller Eötvös, the Cullinan will account for about half of Rolls-Royce’s record global sales of 6,021 in 2022, while the Ghost will account for 25%.
Rolls-Royce sales are led by the Americas region, with the United States remaining the top market, accounting for approximately 35% of total demand.
Rolls-Royce says the Specter will cost around £350,000 ($400,000), putting it somewhere between the Cullinan and the flagship Phantom sedan.
The British luxury brand has already said that its large battery pack and aerodynamic body style allow it to travel 520 km (320 miles) on a single charge.
The company hasn’t revealed specs for the Specter’s battery capacity, but has revealed that the pack weighs 700 kg, suggesting it will hit more than 100 kilowatts per hour.
This article was optimized by the SEO Team at Clickworks SEO