Self-driving tech firm Aurora hires its first president

Appointed by self-driving technology company Aurora Innovation Inc. fisherman’s bones as the first president.

The movement looks like Part of the company’s efforts to commercialize of a self-driving truck.

Fisher joined Aurora from Istation, a Dallas-based education technology company. As President and COO of her Istation, she oversees the engineering, product, sales and marketing departments, a position she has held since 2019.

At Aurora, Fisher plays a central role in scaling operations and maintaining relationships. Main partner FedEx Corp., Uber Freight, Werner, and truck manufacturers such as PACCAR and AB Volvo.

She will reside in Dallas, the company’s growing operating base. As of the end of 2020, Aurora had fewer than 20 employees in Dallas. That number will rise to nearly 120 by the end of 2022, according to a company spokesperson.

This is just a small fraction of the company’s 1,600 employees currently spread across Mountain View, California, Pittsburgh, San Francisco, Seattle, Bozeman, Detroit, and Colorado.

Aurora plans to commercially launch a self-driving truck without a human safety driver in 2024.

The company has not specified which route will be used for initial operations, but it is currently testing a route between a terminal in Palmer outside Dallas to Houston and another route between Fort Worth and El Paso. We are shipping goods.

Born in Sweden, Fisher immigrated to the United States in 1981 when he was four years old. Prior to Istation, he held positions at Goldman Sachs and consulting firm Bain & Co.

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