Sensor companies look to stand out at CES 2023

Las Vegas — As sensor technology Innovation will be a key differentiator among many players as the automotive industry moves to produce more self-driving cars in the coming years.

The industry faces hurdles such as global economic headwinds, rising borrowing rates, mergers, bankruptcies and closures, but the sprawling CES tech show that fills most of the West Wing of the Las Vegas Convention Center is a major feature of the show. It remains one.

Here are some sensors to watch at 2023 CES.

Lights, cameras, action!

An executive at Nodar, a Boston-area startup that develops long-range, high-definition, real-time 3D camera-based software, said the company’s technology could accelerate the adoption of Level 3 autonomous driving. The industry considers Level 3 driving as vehicles that are mostly self-driving but require the presence of a human driver.

Nodar competes with Bosch and Continental lidar companies and stereo visual systems for vehicles with Level 3 capabilities, said COO Brad Rosen.

The company’s software, which uses existing automotive and geothermal camera technology, is cheaper than lidar technology, which could accelerate the adoption of self-driving cars.

Automakers can’t “put a $1,500 lidar on an average car that costs $30,000 in materials, or put multiple $1,500 lidars around that car,” says Rosen. .

Nodar, winner of the 2022 Automotive News PACEpilot Award for its Hammerhead camera-based 3D vision platform, received $12 million in an April 2022 funding round led by venture capital firm New Enterprise Associates.

Israeli startup Adasky is also relying on geothermal cameras as a cheap alternative to lidar technology for self-driving cars, said Bill Grabowski, head of Adasky’s North American division.

3D vision

Seoul Robotics has announced Smart SENSR 3.0, which adds 3D capabilities to its lidar sensor technology. Seoul Robotics has developed software for self-driving cars that rely solely on data from lidar sensors, not camera-based sensors. SENSR 3.0 uses artificial intelligence to track and detect hundreds of objects at once within an accuracy range of 4 centimeters.

The company recently secured a $4.75 million project funded by the Federal Highway Administration to test SENSR 3.0 capabilities in Chattanooga, Tennessee.

That data helps the city plan ideal locations for EV charging stations and devise driving routes that reduce congestion and reduce vehicle emissions.

backing trend

Israel-based Opsys Tech, a Hyundai-backed lidar company, announced another $36.5 million in funding at CES. This brings his total Series C funding to $51.5 million. The funding included investments from 83North, Osage University Partners, Translink Capital and Saban Ventures.

Opsys is developing lidar technology called “true solid-state scanning” and is working with Belgian-based automotive windshield designer Wideye to integrate lidar sensors into vehicle windshields. increase.

One problem with lidar sensors is that many are mounted in headlights, so they heat up the environment. Some have moving parts that can break down or require repair. A solid-state single lidar sensor mounted on the windshield could solve these problems.

on the road

Gatik, a self-driving truck company out of Mountain View, California, is literally putting sensors on the road. The company is working with Goodyear to develop tire technology that estimates road friction and sends real-time information to Gatic’s autonomous driving systems.

Called Goodyear SightLine, the technology measures wear, load, tire pressure and temperature. It combines that information with real-time weather data and custom rubber friction insights to determine tire-to-road friction and detect low grip conditions.

Goodyear Chief Technology Officer Chris Helsel said:

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