Spending on EVs, inventory shortages weigh on 2023 Canadian auto shows


All of the General Motors and Stellatis brands are back, and Sterantis has doubled its space starting in 2020, he said. Hyundai and Nissan increased their display space, while Toyota, Lexus, Kia and Subaru all maintained display sizes.

New entrant Vietnam-based electric vehicle manufacturer Vinfast has reserved 9,000 square feet (800 square meters).

“When we heard Ford was leaving, we created a large indoor EV test track in the space,” says Campbell. An additional 70,000 square feet (6,500 square meters) of his will be open to any manufacturer exhibiting an EV.

“In my opinion [Ford’s decision is] This is a sign that the automotive industry has experienced the challenges of product shortages and is prompting some to reconsider,” Campbell said.

“We are still convinced that there are a lot of consumers and brands that are keen to share their products.”

GM spokesman Philippe-Andre Bison said on Nov. 30 that the automaker had promised to participate in the Toronto and Montreal auto shows, but was still deciding whether to exhibit at regional shows. .

Robert Karwel and Bennett, senior managers of Canadian power information networks at JD Power, believe the auto show still has a future, but it will take many different forms.

“Too many people still enjoy the look and feel of experiencing many vehicles in one venue,” says Karwel. “But spending decisions [by automakers] It defies EV reality. EVs require huge investments and OEMs need to keep costs down during the long transition period.

“So they look at all the costs and decide what they can cut.”

Are Dealer Led Shows Possible?

Bennett expects the auto show to continue, but he will have to reinvent himself.

“Will they be more retailer-funded shows? Some shows could be a different format, perhaps dealer-driven.”

Bennett points out the work done to change CIAS.

“They’ve done a really great job of trying to reinvent,” he said. “I just hope they get the chance. There are still a lot of car enthusiasts out there who want to see the product.”

CIAS’s Campbell says there’s one thing auto shows do better than other events.

“In-person events allow manufacturers to talk to their own consumers,” he said. “What auto shows do is give them the opportunity to talk to their competitors’ consumers.”



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