Kevin Reilly, chairman of the Hyundai National Dealer Council, said the brand is well on its way to becoming what he calls a value brand.
“The way Hyundai delivers value to its customers is not by lowering the transaction price, but by what it offers customers in terms of style and content for that particular dollar,” Riley said.
Hyundai’s 10-year warranty has helped it win over customers such as Toyota, Honda and Nissan, he said.
Riley, whose father opened one of the first Hyundai stores in the U.S. in 1986, doubted the company’s move into the luxury market would leave the door open for new value brands to establish a foothold. Is not …
He isn’t worried about new opportunities for China’s emerging auto industry, which now sells globally in Europe, South America, and Asian countries.
“I am adamant,” Riley said. “From South Korea to the United States, just knowing the passion that drives the entire Hyundai network and how forward-thinking they are, they don’t sleep.
“I can send text messages [Hyundai COO] Call Jose Munoz on Sunday and he’ll text me right away,” he said.
Hyundai’s long winning streak transcends market segments, trends, price points and, more importantly, perception.