Tesla rival Zeekr aims to double sales in 2023

LAS VEGAS — Chinese electric car brand Zeekr aims to double its sales to about 140,000 units in 2023 and plans to expand sales in Europe, CEO Andy An told Reuters. rice field.

Zeekr, a brand created by Chinese automaker Geely, sold 72,000 cars in 2022, mainly in China.

The company’s 001 model, priced at about 300,000 yuan ($43,600), competes with Tesla’s Model Y crossover and other luxury models in the increasingly competitive Chinese market.

Tesla has cut prices and cut production in China as it faces increasing competition from Chinese brands such as Zeekr. Tesla’s December sales plunged to his lowest in five months.

Zeekr’s second model, the 009, will go into production later this month.

Zeekr sees growth opportunities in Europe, An said in an interview at the CES 2023 annual tech conference in Las Vegas.

Zeekr plans to bring vehicles equipped with Mobileye-designed driver assistance systems to the market later this year, he added.

Zeekr and parent company Geely have a European presence with Volvo, in which Geely owns a majority stake.

Alphabet’s robo-taxis division Zeekr and Waymo showcased prototypes of self-driving service vehicles at CES.

An said Zeekr plans to build vehicles for Waymo in China, but that production in the United States is possible “depending on market conditions.”

Zeekr has no plans to enter the US consumer market, An said.

Last month, Zeekr filed for an IPO in the United States, but did not provide any details regarding its size or timing. Reuters had previously reported that Zeekr was looking to raise more than his $1 billion in his IPO, seeking a valuation of more than $10 billion.

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