The 2023 Toyota Prius vs. the Kia Niro Hybrid: How do they compare?

Sean Tucker

Both are available as fuel-efficient hybrids, and after their recent redesign, they look a lot cooler than anyone thought hybrids would look a few years ago.

Both the Kia Niro and Toyota Prius have been redesigned from the ground up for 2023, resulting in dramatically better looks. The Niro gets an ultra-modern look with cool contrasting aero blades and a dramatically updated cabin. The Prius, once known for its dowdy looks, is now sexy with a sleek new body.

But at heart, both cars are attractive because they are practical hybrids. Let’s see how they stack up. A quick note: both are available as plug-in hybrids, and the Niro as a pure electric vehicle. This comparison focuses on hybrid options.

2023 Kia Niro Hybrid

The Kia Niro is all-new for 2023 with a cool new look with a contrast-colored aero panel on the rear. Niro is a full range available as hybrid, plug-in hybrid and electric vehicle. The 2023 Niro Hybrid uses a 1.6-liter four-cylinder engine paired with a lithium-ion battery and an electric motor. Combined, they produce 139 horsepower. Kia is selling his Niro five grades for 2023 starting at his $26,590.

Kia Niro Hybrid Highlights

More space in nearly every dimension: The Prius outperforms the Niro in one cabin measurement: front-seat legroom that’s more than enough for nearly any driver’s needs. However, the Niro has significantly more headroom in both rows, shoulder room, and rear-seat legroom. If he’s over 6 feet tall, or if you carry tall people on a daily basis, the Niro is perfect for you.

Quality cabins: Both cars have a new design and neither cabin looks outdated. But Kia’s designers have been doing better lately, and the Niro reflects that. The dashboard looks like a luxury car, especially with optional dual 10.25-inch screens for the instrument cluster and infotainment system.

Smart warranty coverage: Kia’s 5-year (60,000 miles) bumper-to-bumper warranty and 10-year (100,000 miles) powertrain warranty remain unbeatable. It’s also a great reason to choose a car with a warranty on key parts that lasts well into the 2030s.

Details: Spacious, efficient and practical, offered as hybrid, plug-in or EV. Which Kia Niro is best?

2023 Toyota Prius

We all know about Toyota’s (7203.TO) Prius. It’s a hybrid car. But you may not know the 2023 Toyota Prius. With a complete redesign for 2023, a car known for its sullen looks and nerdy charm is now something to buy for its looks. The new Prius gets as good gas mileage as the old one, but it’s more fun to drive and looks a lot better. Prices start at $27,450.

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Toyota Prius highlights

Improved fuel efficiency: Niro achieves 49 mpg in combined mileage. The Prius will be 57. Why buy a hybrid? The Prius wins when it comes to hybrid fuel efficiency.

More horsepower: The front-wheel-drive Prius makes 194 horsepower. All-wheel drive is 196. Niro is only 139. You’ll feel the difference when passing highways or when your journey involves a lot of hills.

Read more: Sexy and fast. Is it… the new Toyota Prius?

All-wheel drive available: Hybrids have come a long way in recent years, but the low-rolling-resistance tires that help deliver good fuel economy aren’t as grippy as hybrids, making them ideal for cold weather I can’t say. You may be used to it. However, the Prius can be a decent car even where it snows regularly, thanks to its AWD option. Not provided by Niro.


Both are fuel-efficient hybrids with similar starting prices and sizes. Each features striking new designs that range from boring to eye-catching hybrids.


The 2023 Kia Niro is closer to a compact SUV. The Toyota Prius is a 5-door hatchback. Both are available as fuel-efficient hybrids, and after their recent redesign, they look a lot cooler than anyone thought hybrids would look a few years ago. Bringing you the longest warranty in the industry. The Prius saves fuel, makes about 60 more horsepower, and offers AWD.

Both can be good solutions, depending on your priorities.


                             2023 Kia Niro                  2023 Toyota Prius 
Starting Price               $26,590                        $27,450 
Popular Powertrains 
Engine                       1.6-liter hybrid 4-cylinder    2.0-liter hybrid 4-cylinder 
Horsepower                   139 hp @ 5,700 rpm             196 hp @ 6,000 rpm 
Torque                       195 lb-ft                      139 lb-ft 
Transmission                 6-speed dual-clutch automatic  CVT 
Fuel Economy                 53 city/45 highway mpg         Estimated 57 mpg combined (city/highway TBD) 
Also Available               PHEV, EV                       AWD 
Basic Warranty               5 years/60,000 miles           3 years/36,000 miles 
Powertrain Warranty          10 years/100,000 miles         5 years/60,000 miles 
NHTSA Overall Safety Rating  TBD                            TBD 
Max Seating Capacity         5                              5 
Wheelbase                    107.1 inches                   108.3 inches 
Overall Length               174.0 inches                   181.1 inches 
Width                        71.9 inches                    70.2 inches 
Height                       60.8 inches                    55.9 inches 
Turning Diameter             34.8 feet                      34.4 feet 
Headroom, Front              40.5 inches                    38.0 inches 
Headroom, Rear               39.6 inches                    36.4 inches 
Legroom, Front               41.5 inches                    43.2 inches 
Legroom, Rear                39.8 inches                    34.8 inches 
Shoulder Room, Front         56.3 inches                    55.3 inches 
Shoulder Room, Rear          55.4 inches                    52.8 inches 
Cargo Volume                 22.8/63.7 cubic feet           23.8/91.2 cubic feet 

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01-25-23 0502ET

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