TikTok gains traction as a dealership service marketing tool


“If you type ‘cars’ into TikTok’s search engine, the top 10 videos are service-related, not sales-related,” she said. Fixed Ops Journal“We know this because we monitor TikTok regularly.”

There are some compelling reasons to jump on the TikTok bandwagon. One is size and range. This social media platform reportedly has over 1 billion active monthly users worldwide, with over 138 million of his users in the United States.

Plus, it’s easy to use and it’s free. If these reasons aren’t compelling enough, the average TikTok user spends about 90 minutes a day bingeing on short videos (usually he’s about 5 to 15 seconds long). Think about it.

“Think about how many 3- to 5-second videos you can watch in 90 minutes,” says Rubinstein. “You can go down a serious rabbit hole by watching TikTok content.”

Plus, TikTok is no longer just for teens. Before the pandemic, Rubinstein said, 75% of his TikTok viewers were between the ages of 10 and 19. Currently, 75% of viewers are between the ages of 25 and 55.

“One of the most interesting parts of this is how the age demographic has completely changed during COVID as dealers started creating more video content because customers weren’t coming to the store. is,” she says. “Before the pandemic, this was not a good way to brand yourself or gain business.



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