VinFast’s North American EV market challenges

In recent months, VinFast has allowed the public to drive the VF 8 on closed courses and on public roads, including at CES in Las Vegas this month.

A YouTube video on the Out of Spec Reviews channel titled “First time driving a VinFast VF 8! I had a problem with interior noise. Conversely, the channel’s reviewers praised the exterior styling.

“Will VinFast be like, ‘We’re just going to put out an early car and change the hardware and update it’…or will it always be this way?” Founder Kyle Conner said:The studio said in a video after a short drive in Las Vegas, “I’d give it a 3 out of 10. [points], that is, perfectly livable and easy to drive, but I could not choose it. ”

At CES, VinFast announced that it will start taking reservations for the VF 6 subcompact and VF 7 compact crossover in March. The new model is expected to have a range of more than 200 miles and will be offered in base Eco trim and higher Plus trim, the automaker said.

“VinFast always strives to offer a variety of vehicle options to meet the demands of most customers while driving the transition from ICE to fully electric vehicles.” It’s the latest technology, a model that combines elements of great technology into an efficient and fun package.”

While automakers rush to push ahead with plans for a four-vehicle EV lineup for the North American market, DeGraff says brands are slowing down and needing to focus on creating positive first impressions among consumers. I suggested that there might be.

“VinFast needs to put the brakes on and reassess its strategy,” DeGraff said. “Reducing the price of VF 8 would help to some extent, but there’s a lot more to do, and we need to build brand awareness beforehand.”